a new social media marketing agency
that's going 100% organic
Working smarter, not harder
turning social media convention on its head.
In a world of endless streams of social media content, TRPP is demonstrating how doing less can actually add up to a whole lot more.
We worked with TRPP to develop a new brand visual identity and strategy that advocates less activity on social media to help cut through all the clutter.
Most businesses assume they need an omni-presence on every social media outpost. Using analytics and behavioural insights to focus clients efforts in the right places, rather than bombard users with contant feed updates, we helped TRPP show how intelligent use of data to zero in on the right audiences at the right time can reap bigger and better rewards.
We proposed a brand platform of working smarter, not harder, that ensures relevance and increased engagement by encouraging less frequent but higher quality postings that are lasting and are more memorable, and encourage more active direct interaction with audiences.
The accompanying visual identity we created is vibrant, playful and dynamic to reflect an agency that refuses to take itself too seriously, and loves to challenge the status quo.
Social climber
The colourful richness of the new identity helps TRPP stand out on congested social media platforms.