building a new digital-centric learning brand
for students with raw talent and big aspirations.
Harnessing potential
A strong brand for an ambitious brand.
We worked with SFX to create a vibrant and powerful visual identity, and an engaging and practical digital platform for e-learning that keeps students focused and tutors accessible.
A bold logo design with vivid colour captures attention, and is complimented by colour and type that creates a visual hierarchy that is clear and uncomplicated.
Branded merchandise, including t-shirts, hats and mugs, all help students feel part of a community that together builds confidence and a spirit determination.
And a UX/UI design system makes for an easy learning environment that encourages exploration and interaction, ensuring that students can focus on tasks and assignments without distraction.